In this post we are going to discover a famous copywriting hack known as "damaging admission" and I picked two scenes from two different Hollywood movies to prove my point.
The Damaging Admission
Since the video is here to explain the concept, I'd only define what a damaging admission is.
You use a damaging admission when you know that you have a clear disadvantage, that your target market (at least solution-aware prospects) is aware of your disadvantage and you have to turn it into an advantage.
The biggest benefit of the damaging admission is that instead of sounding like a right ****ing idiot, you come off as a businessman who is honest and fully aware of his weakness.
I'd be back with another post from this series, till then.